November 13-15 // Los Angeles, California

November 13-15
Los Angeles, California

presented by
in partnership with
lacour+niesen consulting

Metadata Camp is the best investment I have made in my business of six years. With this knowledge, I can now provide an elevated experience for my clients and reconsider my pricing structure to reflect that. I was kept on the edge of my seat the entire time. It was that good.

— Daina, 2017 Metadata Camp Alum

Metadata is just a fancy word for memories. Just like your grandmother’s handwriting on the back of old photos, metadata is how your grandchildren will learn about you and your legacy. And just like your grandmother’s script, the metadata you add to your photos today will bring your family history to life for future generations.

You’re invited to attend metadata bootcamp, an intensive workshop where you will improve your photo organizing knowledge and software expertise. By mastering digital image workflow and image (metadata) management, you’ll be more confident selling your services to clients. Together, we’ll cover the core competencies necessary for DPO Certification in an intimate setting with experienced instructors. You’ll learn how to do more, in less time, while increasing your revenue.

At Metadata Camp you’ll learn:

  • Why metadata matters
  • How you can make sure it’s embedded in photos
  • How you can use your metadata expertise to increase your credibility with clients
  • How you can help your clients collaborate with family members to capture metadata
  • How to create a sustainable, efficient workflow for managing collections of images
  • Which tech tools and software are best suited for you and your clients
  • How to expertly use Adobe Lightroom and PhotoMechanic
  • New pricing strategies that will increase your revenue

Camp Counselors


Rachel LaCour Niesen earned degrees in Art History and Photojournalism from the University of Missouri. She has been a professional photographer for nearly 20 years. She founded multiple software companies. She Co-Founded ShootQ, served as VP of Community at Pictage, Co-Founded a content marketing agency, and is currently a business development strategist at ShootProof. In addition to photography and executive leadership, Rachel shepherds the Save Family Photos community — over 30,000 people who share vintage family photos and the stories behind them. She also serves on the board of Atlanta Celebrates Photography. After capturing millions of photos for clients over the course of her career, her favorite subject is her son, Edward, born in September 2015.

Andrew Niesen‘s story parallels Rachel’s in many ways. In addition to being partners in life, they have also worked together for fifteen years. Andrew earned degrees in Anthropology and Photojournalism from the University of Missouri. He founded multiple software companies. He served as Co-Founder and CEO of ShootQ, EVP of product at Pictage and Director of Product at PhotoShelter. He’s currently a Digital Asset Management Consultant at LaCour+Niesen. In addition to photography and technology management, Andrew serves as a digital asset management consultant to small and medium-sized organizations. He earned his MBA from WHU/Kellogg at Northwestern. When he’s not geeking out, he’s traveling with Rachel and their son, Edward, who has already logged over 50,000 miles in the air since his birth less than three years ago.
Jared Platt, Photographer
Jared Platt is a professional destination wedding and lifestyle photographer based in Phoenix, Arizona.  He is also the photo industry's recognized workflow and efficiency expert and holds a Masters of Fine Arts in the Photographic Studies and a Bachelors of Fine Arts in Photography from Arizona State University and has been a professional photographer and educator for the past 25 years. Jared's interactive style and attention to detail and craft make him an entertaining and demanding photography instructor. He lectures at major trade shows, photo conferences and universities around the world on the subject of photography, lighting and post-production. Learn more about Jared at jaredplatt.com.
Cathi Nelson, APPO
Cathi Nelson is the founder of APPO (Association of Personal Photo Organizers), an organization dedicated to helping individuals build successful photo preservation and organizing businesses.Under Cathi’s leadership, APPO provides skill based and technical training, professional development and networking opportunities to thousands of professional and amateur Photo Organizers from around the globe. Regarded as a pioneer in the photo organizing industry, Cathi is a sought after industry speaker and has been quoted in The New York Times, The Wall Street Journal, Chicago Tribune, The Atlantic and Better Homes and Gardens. She also serves on the board of Directors for The Imaging Alliance and Fotobridge. She brings 25 years of corporate sales and advertising expertise to the members she serves and holds a certificate in Women’s Leadership from the Hartford Seminary, a Master’s Degree in Liberal Studies – Humanities from Wesleyan University and a Bachelor’s Degree in Communications from UConn.