October 22-24 // Decatur, Georgia

October 22-24
Decatur, Georgia

presented by
in partnership with
lacour+niesen consulting

Metadata Camp is the best investment I have made in my business of six years. With this knowledge, I can now provide an elevated experience for my clients and reconsider my pricing structure to reflect that. I was kept on the edge of my seat the entire time. It was that good.

— Daina, 2017 Metadata Camp Alum

Metadata is just a fancy word for memories. Just like your grandmother’s handwriting on the back of old photos, metadata is how your grandchildren will learn about you and your legacy. And just like your grandmother’s script, the metadata you add to your photos today will bring your family history to life for future generations.

You’re invited to attend metadata bootcamp, an intensive workshop where you will improve your photo organizing knowledge and software expertise. By mastering digital image workflow and image (metadata) management, you’ll be more confident selling your services to clients. Together, we’ll cover the core competencies necessary for DPO Certification in an intimate setting with experienced instructors. You’ll learn how to do more, in less time, while increasing your revenue.

At Metadata Camp you’ll learn:

  • Why metadata matters
  • How you can make sure it’s embedded in photos
  • How you can use your metadata expertise to increase your credibility with clients
  • How you can help your clients collaborate with family members to capture metadata
  • How to create a sustainable, efficient workflow for managing collections of images
  • Which tech tools and software are best suited for you and your clients
  • How to expertly use Adobe Lightroom and PhotoMechanic
  • New pricing strategies that will increase your revenue

Camp Counselors

Rachel LaCour Niesen earned degrees in Art History and Photojournalism from the University of Missouri. She has been a professional photographer for nearly 20 years. She founded multiple software companies. She Co-Founded ShootQ, served as VP of Community at Pictage, Co-Founded a content marketing agency, and is currently a business development strategist at ShootProof. In addition to photography and executive leadership, Rachel shepherds the Save Family Photos community — over 30,000 people who share vintage family photos and the stories behind them. She also serves on the board of Atlanta Celebrates Photography. After capturing millions of photos for clients over the course of her career, her favorite subject is her son, Edward, born in September 2015.

Andrew Niesen‘s story parallels Rachel’s in many ways. In addition to being partners in life, they have also worked together for fifteen years. Andrew earned degrees in Anthropology and Photojournalism from the University of Missouri. He founded multiple software companies. He served as Co-Founder and CEO of ShootQ, EVP of product at Pictage and Director of Product at PhotoShelter. He’s currently a Digital Asset Management Consultant at LaCour+Niesen. In addition to photography and technology management, Andrew serves as a digital asset management consultant to small and medium-sized organizations. He earned his MBA from WHU/Kellogg at Northwestern. When he’s not geeking out, he’s traveling with Rachel and their son, Edward, who has already logged over 50,000 miles in the air since his birth less than three years ago.
Adam Pratt, Adobe
Adam Pratt is a technology veteran who has worked at Adobe for 18 years in a variety of technical and training roles. He was the first person in the world to earn the distinguished title of Creative Suite Master and was also honored with a Founders’ Award, the most prestigious employee award at Adobe. He is an experienced software trainer who has traveled the world teaching Adobe customers, training partners, and employees. Learn more about his photo organizing business at chaostomemories.com.
Lisa Kurtz, APPO
Lisa Kurtz developed her passion for photos and storytelling at an early age after losing her mother, grandmother, aunt and uncle over a short 3-year span. With a box of unidentified photos from her mother’s life and no maternal relatives to help her unlock her mom’s story, Lisa embarked on a lifelong quest to tell her own story to her family and future grandchildren. She eventually turned that passion into a career helping others to organize and share their family photos and stories. Lisa is the Director of Operations and Training at APPO. In this role, she develops, delivers and maintains the internal support and training programs for the APPO’s 600 membership base.